CMO
Cherie co-founded Jola and has spent over 25 years building businesses in the IT and telecoms channel. As CMO, she has been the driving force behind Jola’s growth, developing a channel of over 1,600 partners and establishing the company as a leading name in the IT and telecommunications channel.
Her marketing strategy combines sharp commercial instincts with a deep understanding of the channel. Her ABM and MRG programmes have been instrumental in recruiting and developing partners, and her earlier work at Griffin Internet, where she joined as Marketing Manager and was promoted to Head of Marketing at MDNX following its acquisition, gave her a strong foundation in connectivity, data networks and cloud-hosted solutions.
Cherie has won 22 channel awards across the Comms National Awards, Comms Business Awards and Technology Reseller Awards, and helped Jola secure two Megabuyte awards. In 2019 she was recognised twice for her success growing businesses in the channel, winning both the Women in Channel Award and the Comms Business Women in Channel Award.
She is equally proud of the team she has built a high-performing, flexible marketing function that reflects her long-standing commitment to diversity, inclusion and positive workplace culture.
Areas of Expertise
- Channel marketing and partner development
- Lead generation and demand generation
- Account-based marketing (ABM)
- Brand development and positioning
- Growth strategy and business scaling
- Partner recruitment and ecosystem building
- Vertical market development
- Diversity, inclusion and flexible working cultures
- Team building and leadership
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