Jola took home the Partner Accelerator Award at the Comms Business Awards last Thursday night, recognising the impact of its MRG™ programme on partner growth. The award celebrates a programme, scheme or process that has helped a partner accelerate towards a goal over the past year, and the judges singled out the MRG™ for turning partner growth into something repeatable.
The Comms Business Awards are one of the most competitive events in the channel calendar, with judges assessing entries from wholesalers, distributors and vendors across the industry. The MRG™ is a structured six-step programme that guides partners from identifying the right opportunities in their existing customer base, through to building a proposition, winning and provisioning deals. Partners get hands-on access to Jola’s sales experts and technical bid team, who work alongside partner sales teams and attend customer meetings directly, meaning partners don’t need specialist mobile knowledge in-house to get started. The results speak for themselves: across Jola’s 1,600-plus channel partners, 89% of new partners secure a major opportunity within 90 days of joining. And once a partner lands that first win, the same approach applies to the next customer.
Cherie Howlett, Jola CMO, commented: “Every partner has customers with unidentified mobile data opportunities, and the MRG™ gives them a formula for finding it, winning it, and doing it again. Thank you to our partners, suppliers and the whole Jola team for their dedication and support.”
